Pets can get lost which can be a traumatic and possibly tragic event. It’s important to have a collar and ID tag, but these are not foolproof. Collars can break or fall off leaving your pet unidentifiable. This can be prevented with the use of a microchip.
As noted in the Dartmouth Tribune in April 2017:
A pet is lost every seven seconds
One in three pets will go missing in their lifetime
Only 2 percent of lost cats and 17 percent of lost dogs with ID return home
When a pet gets lost, they are 20 times more likely to make their way back home when they have a microchip